David Kareem is back and learning how to treat customers at his neighborhood yard sale.  The 26 page rhyming poem, turned children’s book (note there is little punctuation) is brightly illustrated as it follows David on his selling journey.   With Mommy’s baking and guidance on how to treat customers, his Saturday morning offers lots of lessons, mistakes, learning, and entrepreneurship for David and the reader alike.  There is a hint about a smile being charity, an Imam stops by, and David puts on a kufi.  It has good lessons and the same community vibe as the first book David’s Dollar, with visible Muslims in the illustrations and with Muslim names in the text throughout. But there was a page with two typos which disappointed me, a changing number of cinnamon rolls, and when the copy arrived it was pretty damaged and bent (probably/possibly not the fault of the author, but it cost $25 through the preorder Launchgood, so disappointing none-the-less, alhumdulillah you can now purchase it here from Amazon for $12).

David wakes up and hears commotion outside, he thinks he left a toy on, but soon realizes the neighbors have their stuff on tables and are selling things.  David wants in on the action, but can’t figure out what to sell.  He seems to gather up some toys and household items in the early illustrations, but ultimately it is about him selling his mother’s cinnamon rolls.  She is a baker, and is testing them out, but he says he only needs five and is off to peddle his wares.

The first costumer comes, and leaves, he asks his mom what he did wrong, and she advises him to adjust his attitude by smiling.  They look at Brother Naeem as an example. The next costumer comes, but asks if he can warm up the now six cinnamon rolls in the illustrations.  David says no, and once again he turns to his mom to find out why.  She tells him that “the customer is always right” heads off to get a heat lamp, and uses Sister Khadijah selling beads for reference.  When Imam Musa comes, David completes the sale, but Mommy says he needs to learn gratitude.

One page has “He’s” when it should be “He,” and “sleep” when it should be “asleep.”  I get the lack of punctuation is stylistic, but I don’t feel like these two on the same page are intentional, they just seem erroneous, and being that they are on the same page, makes it seem like the page was just missed perhaps in editing.

Overall I enjoyed the presentation, representation and content of this book and am glad I preordered it months ago. I wish it had a smidgen more Islam in it, but I think this book would be great in an early elementary story time with recently traditionally published books about business for a similar demographic, including the author’s earlier book, David’s Dollar. Teaching kids about entrepreneurship, ethics, gratitude and doing it with Muslim characters is incredible to see and important to share.