My friend Noura, owner of Crescent Moon Store, said this book was good, so when I saw the amazing illustrations on the cover, I didn’t even look into what the book was about, I bought it and waited impatiently for it to arrive.  When it came I started reading it and thought ok, ok another book about lunch food that is perceived as “other” and the bullying that ensues with having a “smelly” lunch.  But the bullying never really came, and the book was suddenly not about being different, it was about entrepreneurship, and a mother’s love and support, and appreciating good food, and sharing culture, and raging against an oppressive system. Ok, so there was no raging, the book ended with determination and a following of the “rules,” in a very kid appropriate manner, but it was fun and a nice change from the typical storyline in rhyming children’s books.  There is no “Islam” aside from a boy named Ahmed and his sweet hijab wearing mother, but this book will result in smiles for kids preschool to early elementary and encourage business creativity and thinking outside the box.

Ahmed is not thrilled to be taking a labne sandwich to school and would rather have a pb&j like everyone else. His mom encourages him to “be proud of who you are, appreciate how special you are, stand tall, don’t let other’s make you feel small,” and sends him out the door.  At lunch when the kids start to turn up their noses, Ahmed gets them to try the sandwich, and they love it.

Ahmed gets an idea, maybe he can sell labne sandwiches to his classmates. Mama stays up late making them and Ahmed sets up shop in the cafeteria. He sets his price, and they sell out, so he increases the charge, and they are still selling. He also is open to trades for those that can’t pay.  Before you know it he is adding dishes to the menu.  Things are going well for entrepreneur Ahmed, until the lunch ladies have had enough and take matters to the principal.

The 58 page book is not text heavy and the rhyme is fairly good, it is hit and miss at times, but the story is not hindered by it. I did feel like the book took a few pages to set the stage and get into the story. The initial timeline and the “smelly” lunch could be cleaned up a little, but once the business storyline presents it is smooth and enjoyable. And the illustrations, they are perfect for the story and for keeping Ahmed and his dream in your heart.

The book is available here at Crescent Moon or on Amazon.